Welcome to Private Sales Made Easy dot Com.

While some people might think selling Real Estate For Sale is easy we believe this is a myth and misperception.  If it was easy the Real Estate Industry would not thrive and everyone would be selling Real Estate privately.  We further believe that unless you know the person with whom you are going to transfer the property rights to explicitly that you engage a Team of Real Estate Professionals: e.g. Real Estate Sales Representative, Agent, Brokerage, Lawyer, etc. Perhaps the most important reason is that owing to the fact that there is a sizable financial investment involved you want to ensure both that any traps, pitfalls, miscalculations and the like are avoided and that you want to gain the maximum return on the transaction respecting what the market will bear. While the Real Estate professionals can share with you more in depth reasoning how they add value to the real estate transaction it is our objective to share with you our independent thoughts as the experience of selling a condominium in 2007.
Our real estate sales experience started just before the global economic challenges occurred in late 2007.  We were looking to sell our sought after upscale condominium in the then hot Toronto housing market.  Residing in the condominium we knew the added value that went with the building and we also knew there was a great demand for our "one of a kind" corner unit with a Southwest exposure.  Of course at this time we thought "Private Sales Made Easy". This could not have been further from the truth.  We presented our intention of seeking to sell the property privately to various interested parties.  Sure we thought we could manage the sales process ourselves, after all we had several seasoned sales professional in our ownership team: Follow up, and follow up again to initiate a closing.  Before we knew it valuable time was lost and the economic crunch hit taking its toll on the many prospective buyers.  In retrospect of seeing how efficiently our Real Estate Brokerage Team that we later employed acted we could have no doubt closed this sale during the pre-crunch times yet as will be explained things happen for a reason. Respecting market conditions we thought to wait it out till the (economic) dust settled and in January 2008 we decided that we would employ the services of a Licensed Brokerage firm.  Owing to the fact that the property was still in probate we signed an Exclusive Listing with the purpose of developing a prospective buyers list for when probate was cleared.  Furthermore the Estate stated that universal consensus among the heirs was a prerequisite in executing the final wishes.  There is a story about the Advertising guru: David Ogilvy, where he once appeared for an important bid presentation and was told he would have one hour and one hour only to make his pitch at which time they would ring a gong regardless if he was finished or not.  Well he walked into the presentation with 16 executives waiting for him to speak.  His first question was: "How many of you will be involved in making the decision?": When all 16 raised their hands Mr. Ogilvy said: "You may as well ring the gong right now". Even though our situation was unique, I use this above example as this is where having our Licensed professional Real Estate Team was extremely helpful, and without them we may well have not had the success we did.  To be a Licensed professional means that one understands the legalities of selling real estate explicitly.  For us it meant that they guided us through what could be done and what could not be done within the constraints of the laws.  When the views differed among the heirs they were there to explain the logic and reasoning of their recommendations and most importantly they presented this impartially with our best interests in mind.  With their assistance we were able to arrive at a consensus which everyone believed to be fair. To have achieved this feat meant that the Real Estate Brokerage representatives had to know their business intimately.  Even when it came to finding the price point at which to market the property they presented historical data which gave proof to what the market was performing at.  And while they explained this information and encouraged us to make the best decision they did not impose their recommendation.  As sales professionals we ourselves knew that it was easier to come down in price rather than to go up and in consideration of our probate situation and of the unique demand for our property we opted to list it at above the market price.  They also gave us room for negotiating the price.  Again as testimony to their professionalism they did not impose any conditions and instead went to work selling the property with the price and conditions we assigned to the sale. This value demonstrated by the Real Estate Team of professionals was just beginning.  To prepare the condo for sale required clearing the clutter and presenting a fresh clean style suited to what sells.  Since this is their business and since they do this day in and day out for a living they know what to keep and what not to keep:  they helped us to remove furnishings that had a deep personal attachment that had no meaning to the purpose of the sale.  In staging the condo they brought in furnishings which were better suited to embellish the feature of the space.  They identified areas that needed repair and maintenance which often required little investment.  It's the small things that add up, litle things that unless one is not dealing with it every day might well escape the mindset.  They know exactly what to look for and how to effect action. Their connections with service providers provided both time and monetary savings as well.  We expressed we wanted a cleaning person with whom we could work alongside with and they networked us with such a person.  Owing to their connection to quality service-providers we virtually eliminated the risk of hiring a non productive person.  The cleaning person they presented was skilled and thus provided the leadership and directives we were seeking.  In our case this was the only services we commissioned yet had we decided to do additional renovations or reparations we had the confidence in their network of service providers.  Fortunately our combined experience allowed us to do the touch up painting, wallpaper and minor repairs ourselves.  We also had our network of legal counsel although their network with advertising and print capabilities also served us well. When it came to hosting open houses our Real Estate Sales Person was extremely helpful and this is perhaps where their professionalism plays the most important role.  With this sale being a large ticket item it is very critical to make certain the t's are crossed and the i's are dotted.  One slip-up in terms of legalities can result in the sale being lost or even worse that the transaction results in becoming non-profitable.  During one open house we had one couple express interest and they raved about how they had the best Real Estate lawyer which caused the warning flags to go up - to buy real estate I need a competent lawyer and to rave about having the best lawyer gave the thought that their intention might well have been to create a sale in which they could have taken advantage of something unforeseen from our part that would have greatly benefited them and hindered us and our sale.  This especially gave a great feeling knowing we had a professional Team versed in avoiding such traps. From our experience we likened the project of selecting a licensed real estate professional to that of having a company and selecting a President or CEO.  As the Chairpersons (home owners) our role was to get the President (Sales Representative) whatever resources they needed and their role was to provide a successful outcome of selling the high ticket item.   In this light we, as home owners, could play a consultative role yet owing to the fact that they were accountable for the desired successful outcome we respected that we had to give them the ability to "call the shots". In our role for example the condominium corporation required that someone be present in the lobby to provide building access.  Owing to the fact that we knew the residents we opted to choose this role to maximize our cost efficiencies.  Much like a greeter in a retail environment we were there to share a warm greeting and although our role was specifically and solely this it did make ourselves available to attend to the immediate needs of the sales representative.  In this role it is important to stress that the sales function belonged exclusively to the sales representative and that we were limited to our part of the process and to observing reactions of arriving and departing visitors:  there are so many things that can not be said in a sales presentation and wording is critical in terms of legalities.	NETWORKING YOU TO REAL ESTATE SALES MADE EASIER View our Real Estate Web Portal: Perfectly descriptive domain names and websites for lease. REALESTATE2B1.com Specializing in building one page websites to support Real Estate Sales. WEB CONSULTANT ON CALL Include the perfect air fresheners in your sales presentation: Natural Soap 4 U Painted the trim in the morning and hosted an open house in the afternoon - now that's a less toxic paint for you non toxic paints 4 U Networking you with non toxic building products. Specialists in North America to help you clean your home of microwave radiation. Safe Living Technologies Inc. Quality freeform furniture in Toronto, Ontario, Canada curvedspace.biz More links coming soon
In the open house function it was critical that the sales representative has the ability to act independently.  It's much like a horse race.  You do everything before and after the race yet when the race is in progress you have to let them do their thing.  When our sales rep started the open house they had all their tools available to assist them to best manage the sales process including market reports, and most importantly the skills to guide the sales process. With the past being the best predictor of the future we have the confidence in the aforementioned concept of Private Sales Made Easy owing to the fact that our real estate sales adventure resulted in our achieving the record high price in our building and the second highest price in the condominium complex (three buildings):  the only higher price was for a slightly bigger unit which was fully renovated.  This was despite a challenging economic time.  In retrospect the success factor as we see it was that we did select a quality sale representative and worked with them as a Team.  Of course we did strive to contribute our leadership and business skills into this equation but ultimately it was because we let them run with the opportunity and that we respected them as the professional and specialist in this discipline.